THE CONVENIENCE 
SHOPPER

Easy and convenient shopping experience with a more practical purpose of buying clothes. Online/social behaviour and depending more on webshop experience than others.

THE RESPONSIBLE
SHOPPER

Responsible and inclusive attitude, but still with a need for trendy and quality pieces. Online and social, with recommendations playing a bigger role in journey.

THE TREND HUNTING
SHOPPER

Hyper-social and trend hunting shopping behaviour with high and frequent buying power. Highly present on several social media platforms and more affected by social circle and influencers.

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